It’s Cricket Season!

We were very excited to be part of the Big Bash Cricket season this summer to help in the promotion of Vic Health’s H30 Challenge. The Main Event team assisted the Melbourne Renegades and the Melbourne Stars to activate their sponsorship with VicHealth and promote the challenge to switch sugary drinks to water for 30 days.

During each of the Stars and the Renegades home matches at Etihad Stadium and the MCG, we coordinated a team of promotional staff to hand out H3O challenge water bottles and talk to patrons about the benefits of the challenge. It was a fantastic event to be involved with over the summer, to not only see Melbourne get behind their two home based cricket teams with massive crowds at each match, but also to promote a fantastic health initiative.

Check out the Challenge online at and look forward to seeing you all at the matches next season …