RaboDirect Match Day Agency

Date: March 2012 - July 2014


In 2012 The Main Event was appointed as the Match Day Agency for RaboDirect www.rabodirect.com.au during the RaboDirect Melbourne Rebels Rugby Seasons. During the three year period our team implemented the sponsorship activations for all home games at Melbourne’s AAMI Park stadium. Our role included the pre planning and coordination of activations and on-site event management throughout the season. The Main Event supplied a number of corporate promotional staff who represented and promoted the RaboDirect brand. In addition we coordinated one-off events for RaboDirect during the engagement period.

Services included;

  • ~ Brand Awareness
  • ~ On-site Event Management
  • ~ Sponsorship Activations
  • ~ Promotional Staffing
  • ~ Pre Planning & Coordination
  • ~ Operations & Logistics