2012 Tennis Australia Trophy Tour


For the second year The Main Event was contracted to develop, plan, manage and execute the Australian Open International Trophy Tour for Tennis Australia in Asia. The second year saw the men’s and women’s Australian Open Tennis Trophies visiting cities in both Japan and China during the 3 week Tour. Over the period we conducted over 19 events including Gala Dinners, Photo Shoots, Outdoor Activations and Tennis Clinics. The tour was once again a success with objective met and positive media coverage in both Asia and Australia.

During the numerous planning trips to both Japan and China in both 2011 and 2012, The Main Event has developed strong relationships for future projects in Asia, ideally for Australian based companies looking to hold events and launches in the Asian market.

See highlights from Japan  http://www.youtube.com/watch?v=efWhlwTzdUU

See highlights from China http://www.youtube.com/watch?v=eiJR-Bgvwo8